Global Audience Benchmark — September 2026

One of the world’s top five betting prediction & affiliate audiences

Between them, WinDrawWin.com and PredictZ.com generated 79 million sessions and 224 million page views over the last 12 months, and are currently attracting around 9 million sessions a month. Every one of those sessions is earned organically — we buy no media. This page sets out the numbers, how we benchmarked them against the rest of the industry, and where every figure came from.

Sessions, last 12 months
79.2M
19 Sep 2025 – 18 Sep 2026 · GA4
Page views, last 12 months
224M
≈ 7 pages served every second
Sessions, last 30 days
8.99M
≈ +40% year on year
Annualised run-rate
100M+
sessions per year at current pace
The Headline

A top-five global audience, built entirely organically

Web Analysis Solutions Limited is not a media buyer. We do not purchase traffic, run paid search, or arbitrage advertising. WinDrawWin (est. 2003) and PredictZ (est. 2009) have grown for over two decades on the strength of their content and their ranking in organic search — which is why the audience below is so unusual for an independently operated business.

WinDrawWin and PredictZ generated approximately 79 million sessions and 224 million page views over the last 12 months, with current traffic accelerating to around 9 million sessions per month — placing the combined portfolio among the largest betting prediction and affiliate audiences globally.

On current traffic the portfolio ranks approximately #3–4 worldwide among betting affiliate, prediction and betting-content publishers; on the full trailing-12-month average it ranks approximately #4–5. Either way, it is one of the world’s top five.

Our Own Numbers

Traffic by property, last 12 months

All figures below are taken directly from our Google Analytics 4 properties for windrawwin.com and predictz.com. They are actual measured traffic, not estimates.

19 Sep 2025 – 18 Sep 2026 WinDrawWin PredictZ Combined
Sessions 27,112,416 52,057,705 79,170,121
Page views 80,792,058 143,319,956 224,112,014
Users 6,644,961 8,943,948 not additive*
Sessions, year on year +7.2% +0.6% ≈ +2.8%
Average sessions per month 2.26M 4.34M 6.60M

* User counts are reported separately by each GA4 property; a person who visits both sites is counted in each, so the two figures cannot simply be added. Sessions and page views are additive.

Established audiences, not launch spikes. WinDrawWin has been online for 23 years and PredictZ for 17. Both properties rank on the first page of search results for many of the most searched football prediction and statistics terms in the world, which is what sustains this volume season after season.

Current Momentum

The 2026/27 season has stepped up, not just recovered

Football traffic is seasonal, dipping in June and July and rebuilding from August. What makes the current season notable is that the rebuild has overshot last year’s level by a wide margin.

Two ways to read the run-rate

  • Trailing 12 months: 79.2M sessions, an average of 6.60M per month.
  • Latest 30 days (20 Aug – 18 Sep 2026): 8.99M sessions — around 36% above the trailing-12-month monthly average and roughly 40% ahead of the same 30 days last year.
  • Annualised at the current pace: approximately 108M sessions, which is why we describe the portfolio as running at a 100M+ annualised run-rate.

Daily sessions, summer vs. now

  • PredictZ: roughly 75k–100k sessions per day during parts of June/July, now frequently 200k–250k+ per day.
  • WinDrawWin: roughly 40k–60k per day in summer, now around 100k–140k per day.

We deliberately do not present 9M × 12 as an actual annual figure. The trailing year is the historical fact; the run-rate is where the business is operating today. If the current level holds through the autumn, the rolling 12-month total will move upward quickly.

Combined sessions per month
Trailing 12-month average Sep 2025 – Sep 2026
6.60M
Latest 30 days 20 Aug – 18 Sep 2026
8.99M

Source: Google Analytics 4, windrawwin.com and predictz.com properties, combined. The latest 30 days are running approximately 36% above the trailing-year monthly average.

Where We Rank

The top 15 betting prediction & affiliate audiences worldwide

Monthly traffic for the largest betting affiliate, prediction and betting-content publishers we could identify, using the best evidence available for each. Our own figure is measured; where a competitor publishes its own number we use that; otherwise we rely on third-party estimates, which are marked as such.

Monthly visits / sessions (millions)
1
Racing Post Published figure
13.5M+
2
Oddschecker Owner-published figure
12.7M+
3–4
Forebet Third-party estimate; site itself states 5M+
~9.2M est.
3–4
WinDrawWin + PredictZ Actual GA4, 20 Aug – 18 Sep 2026
8.99M
5
At The Races Similarweb estimate
~7.9M
6
Covers Similarweb estimate
~4.8M
7
Stavka.tv Third-party estimate
~4.7M
8
Casino.org Similarweb estimate
~4.5M
9
Metaratings.ru Similarweb estimate
~3.4M
10
Scores24.live Similarweb estimate
~3.3M
11
SportyTrader Similarweb estimate
~2.3M
12
StavkiPrognozy.ru Similarweb estimate
~2.3M
13
PokerNews Similarweb estimate
~2.2M
14
Action Network Similarweb estimate
~2.0M
15
Casino Guru Similarweb estimate
~2.0M
Web Analysis Solutions (measured) Published / owner-stated figure Third-party estimate

Figures are the latest monthly value available for each property as at September 2026. Estimates are rounded. Full detail and sources in the table and notes below.

Ranking detail

Rank Site / portfolio Monthly traffic Basis Confidence
1Racing Post13.5M+Published figure in a 2025 technology case studyPublished
2Oddschecker12.7M+Owner-published figure; third-party tools estimate only ~5–7MPublished
3–4Forebet~9–11M est.Semrush estimate for Aug 2026 (9.16M); Forebet’s own FAQ states an average of 5M+ per monthEstimate
3–4WinDrawWin + PredictZ8.99MActual Google Analytics 4 sessions, 20 Aug – 18 Sep 2026Measured
5At The Races~7.9MSimilarweb estimateEstimate
6Covers~4.8MSimilarweb estimateEstimate
7Stavka.tv~4.7MSimilarweb / publicly visible analytics figureEstimate
8Casino.org~4.5MSimilarweb estimateEstimate
9Metaratings.ru~3.4MSimilarweb estimateEstimate
10Scores24.live~3.3MSimilarweb estimateEstimate
11SportyTrader~2.3MSimilarweb estimateEstimate
12StavkiPrognozy.ru~2.3MSimilarweb estimateEstimate
13PokerNews~2.2MSimilarweb estimateEstimate
14Action Network~2.0MSimilarweb estimateEstimate
15Casino Guru~2.0MSimilarweb estimateEstimate

On the trailing-12-month average of 6.60M sessions per month (rather than the current 8.99M), WinDrawWin + PredictZ would sit at approximately #4–5 in the same table.

What the table tells you

Methodology

How we built the comparison

We would rather publish a defensible range than an impressive-sounding exact rank. This is how the numbers were assembled.

1. The comparison set

The universe is betting affiliate, prediction and betting-content publishers: sites whose primary business is attracting a betting or football-analysis audience and monetising it through partnerships with operators. It deliberately excludes the bookmakers themselves, mainstream sports news media, and live-score apps, whose traffic is not comparable to an affiliate audience. Sites were screened from industry knowledge and third-party traffic tools, and the largest properties identified were carried forward.

2. A hierarchy of evidence

  1. First-party analytics (highest confidence). Our own figures are Google Analytics 4 sessions and page views for windrawwin.com and predictz.com. These are the numbers we use for ourselves and are available for verification to serious partners.
  2. Owner-published figures. Where a competitor states its own monthly traffic — in a media pack, an FAQ or a supplier case study — we use that figure, because it is normally drawn from their own analytics.
  3. Third-party estimates (lowest confidence). Where nothing better exists, we use Similarweb or Semrush estimates and mark them as such.

3. Why estimates understate large betting sites

Third-party tools model traffic from panels and clickstream samples, and they can be far from the truth for large sites. Oddschecker is the clearest example in this table: its owner-published figure is 12.7M+ monthly visits, while estimation tools show only around 5–7M for the same site. Our own comparison of GA4 against third-party estimates for our properties shows similar understatement. This is why we substitute published or measured figures wherever we can, and why our own rank in this table is based on measured data rather than on an estimate of ourselves.

4. Sessions versus visits

A GA4 “session” and a Similarweb “visit” are closely equivalent concepts: a period of user engagement on the site, with a session ending after 30 minutes of inactivity. They are not identical, but they are the standard like-for-like comparison used across the industry, and we compare them on that basis.

5. Dates and periods

6. What we do not claim

Sources & Notes

Where every figure comes from

  1. WinDrawWin.com and PredictZ.com traffic — Google Analytics 4, property-level reports for sessions, views and users. Trailing 12 months: 19 Sep 2025 – 18 Sep 2026. Latest 30 days: 20 Aug – 18 Sep 2026. Year-on-year comparisons are against the equivalent periods one year earlier. Verification is available to prospective partners and acquirers on request.
  2. Racing Post, 13.5M+ monthly visits — stated in the DiffusionData Racing Post case study (2025): diffusiondata.com — Racing Post case study (PDF). Third-party estimates for racingpost.com had previously indicated around 10.8M.
  3. Oddschecker, 12.7M+ monthly visits — owner-published figure, September 2026. For comparison, third-party estimates for the same site show roughly 5.7M (Semrush, April 2026) to 7.4M (Kochava Media Index): semrush.com — oddschecker.com overview; media-index.kochava.com — Oddschecker.
  4. Forebet, ~9.2M (estimate) / 5M+ (self-reported) — Semrush estimates 9.16M visits for August 2026: semrush.com — forebet.com overview. Forebet’s own FAQ states it “records an average of 5+ million visits per month”: forebet.com/en/faq.
  5. At The Races, Covers, Casino.org, Metaratings.ru, Scores24.live, SportyTrader, StavkiPrognozy.ru, PokerNews, Action Network, Casino Guru — Similarweb monthly-visits estimates, latest month available as at September 2026, rounded. Each site’s estimate can be checked at similarweb.com/website/<domain>/, e.g. similarweb.com/website/covers.com/.
  6. Stavka.tv, ~4.7M — Similarweb estimate, cross-checked against a publicly visible analytics counter on the site at the time of review.
  7. Sessions vs. visits — Google’s definition of a GA4 session: support.google.com/analytics/answer/9191807.

This benchmark was compiled in September 2026 and will be refreshed periodically. Competitor figures are reproduced in good faith from the sources listed; if you operate one of the properties above and can provide a more accurate published figure, please contact us and we will update the table.